Bland AI — Kim Inthirath

Bland AI, 2024

Branding

Bland is a voice AI company redefining customer experience through a proprietary conversational platform. In a space crowded with sterile, technical branding, they needed a visual identity and web presence that felt human, intuitive, and distinct.

Through branding and web design, we built a system rooted in the idea of dynamic dialogue. Every element—from color to composition—was crafted to reflect clarity, adaptability, and trust.

The modular logo system includes the "Blandwich" frame, a flexible visual tool that adapts to different types of content while staying uniquely recognizable.

Drawing inspiration from mid-century design and wayfinding systems, we created a visual and UX language that simplifies complex interactions for enterprise users. The result is a B2B brand that feels approachable, clear, and forward-thinking.