Role:
Brand Design, Web Design, Art Direction
From the ground up, we developed a new brand identity to mirror their blend of technical innovation and fashion-forward ethos. Through developing a dynamic identity system incorporating four unique marks, we created a toolkit adaptable to different settings, whether in the realm of sports or casual wear.
The team then came back to us in 2024, looking to revamp their e-commerce experience and infuse their new brand identity into the site. We jumped right in, lending our creative direction from photography to packaging design, and fine-tuning the brand marks to adapt to the flexible nature of clothing.
See eyda.com