Branding & Product Designer based in Los Angeles, CA
Kim Inthirath © 2023
↳ Palantir, 2021
User Experience, Design System, Interaction Design
↳ Specific Contributions
Strategizing and designing modules with consideration to specific business behaviors. One example of a business behavior that was considered was enabling Palantir to identify different use cases for their platform solutions and directing users towards their respective paths.
I was also responsible for creating a collection of flexible modules with maximum variability. This ensures that any Palantir team could use the modules to communicate without any barriers while maintaining brand consistency.
Palantir is an engineering company building category-defining technology for human-driven analysis of real-world data.
In the public sector, Palantir is critical to The United States Intelligence Community, the COVID response, anti-human trafficking, and more. Globally, they support the Government of the UK, France, Australia and Denmark, to name a few. In the private sector, their technology powers the likes of IBM, Amazon and 3M.
In 2021, Palantir had two goals for their website: To drive new business and to accelerate their pilot programs. Our team was brought in to help identify the potential blockers and develop a strategy and design system that would support Palantir’s goals.
In developing the site system, our team faced a few challenges:
Defining Palantir-shaped problems
Shaping a narrative that allows users to identify themselves with the solutions Palantir provides.
Translate Palantir’s brand into a design system
Designing a system from the existing Palantir brand and identifying potential opportunities to expand.
Building for growth and flexibility
Designing a flexible system that could scale with Palantir’s ever-evolving nature.
↳ Defining Palantir-shaped problemsPalantir means many things to many people. This presented our team with the interesting challenge of shaping the narrative of who Palantir is to an audience of folks who were either very familiar with Palantir or folks yet to benefit from Palantir’s platforms. We chose to define the unique problems potential customers faced and focus on the solutions that could address these problems.
↳ Translate Palantir’s brand into a design systemWe worked from an existing brand system that provided comprehensive requirements around typography, color, and other brand elements across print and digital.
Our team translated these details into a design system that aligned with the brand and maintains brand consistency through all web touch-points. Opportunities to expand the brand were also explored through micro-animations seen in different user interactions.
↳ Building for growth and flexibilityWe designed a site system that allowed the website to be an essential tool for the team at Palantir. The modularity of the design system empowers any individual within any team to contribute to the site while maintaining brand consistency over time.